Knights Nation

Knights Nation serves as the vibrant student section of Bellarmine University, with students and faculty actively engaged in managing all social media accounts and events associated with the community. Seeking to enhance their online presence, Knights Nation commissioned a tailored social media strategy specifically for their Instagram and Twitter platforms.

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In response, I developed a comprehensive strategy designed to guide their social media endeavors in current and future athletic seasons. The strategy, primarily focused on Instagram, was informed by insights gathered through a survey conducted by Hannah Beckley. Central to this approach is the emphasis on student engagement through thematic content, giveaways, halftime activities, and more.

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Moreover, the strategy delineates best practices for posting and captioning, particularly with regard to game-related information such as ticket availability for basketball games, tailgate locations, and game schedules. By providing clear directives on how to effectively communicate key details, the strategy aims to foster greater student involvement and enhance the overall experience for Knights Nation followers.

This strategic framework lays the groundwork for a dynamic and impactful social media presence, positioning Knights Nation as a vital hub for student engagement and community spirit.