HR Photos, operated by a sole proprietor, sought a comprehensive brand overhaul. I led the initiative, implementing strategic changes to enhance the brands overall visual identity. The clients preference for a minimalistic aesthetic guided the design process for the main logo brands. Following the submission of 6 distinct proofs, the client selected the following piece.

HatsByCoCo, a solo-operated brand specializing in the design and sale of Derby hats, underwent a comprehensive rebranding effort. Spearheading this initiative, I orchestrated significant changes to enhance the brand's overall appeal and effectiveness. A central requirement of this endeavor was the incorporation of a figure adorned with a hat within the logo design. The attached logo represents the final selection made by the client.

HR Photos expressed the need for a watermark to accompany their proofs when sharing photos to social media. They specifically asked for a design that was simple, compact and infused with a hint of color. Following multiple iterations, the client selected the following design.

As part of the rebranding endeavor, HatsByCoCo sought assistance in establishing a cohesive presence across Instagram and Facebook platforms. I had the privilege of spearheading this effort, crafting engaging content, compelling captions, and comprehensive content calendars for both social media channels. To explore the HatsByCoCo Instagram page directly, please click on the attached logo.