Boys and Girls Club of Kentuckiana


Boys and Girls Club of Kentuckiana, a non-profit organization dedicated to advocating for the future of America's children, entrusted us with the task of creating infographic flyers for each of their three locations in Kentucky: Newburg, Shawnee, and Parkland. Adhering to our client's request for a cohesive layout across all three flyers, I utilized BGCA's brand kit to ensure consistency with their specific colors.
The creation of the Newburg flyer on Canva involved meticulous attention to detail, incorporating data provided by BGCA from each location to tailor the content accordingly. The primary objective of these flyers was to highlight notable programs offered at each location, recognizing that they may vary between sites. Furthermore, the overarching goal was to drive increased enrollment numbers, attract donors, and recruit volunteers through the dissemination of these flyers.
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Throughout the design process, it was imperative to ensure that all target audiences benefited from the information provided. Each flyer was strategically crafted to resonate with its respective community, effectively communicating the value and impact of Boys and Girls Club programs offered at each location.
By aligning the content of the flyers with the unique needs and interests of their target audiences, we aimed to facilitate greater community engagement and support for Boys and Girls Club of Kentuckiana's vital mission.