Bringing Justice Home Louisville

Bringing Justice Home Louisville is a non-profit organization dedicated to fostering community relationships and building a new kind of neighborhood, one relationship at a time. During my tenure overseeing the marketing efforts for this client, my team achieved numerous objectives aimed at enhancing brand visibility to attract additional donors and volunteers.

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One of the key initiatives I spearheaded was the development of an advertising budget plan using Excel. With a designated budget of $585, the client sought to prioritize advertising efforts targeting both donors and volunteers. Working closely with the client, I formulated two distinct advertising plans, each tailored to maximize impact within the specified budget constraints.

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Upon consultation with the client, it was determined that a significant portion of the budget would be allocated towards advertising on Facebook and Leo Weekly. Leveraging the interconnectedness of Instagram with Facebook, I recommended allocating resources towards Instagram advertising to potentially broaden the reach and appeal to a diverse audience base.

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Additionally, I proposed the inclusion of a bus interior ad as part of the advertising strategy, recognizing its effectiveness in reaching a wide demographic spectrum. The flexibility of the advertising approach was underscored by the ability to tailor ad content based on evolving organizational needs, whether targeting donors, volunteers, or individuals in need of services.

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Ultimately, the advertising plan was designed to be adaptable and responsive to the dynamic needs of Bringing Justice Home Louisville, providing the framework for ongoing brand awareness and engagement initiatives.